Automatic Matching is a Dumb Idea for Google AdWords
Automatic matching is a dumb idea. I try to be polite, but with all the existing flaws of expanded matching, why would Google push ahead with an even more aggressive matching algorithm? So, if you see this message in your Google AdWords account: Run, do not walk, to edit your campaign(s) settings: Make sure that checkbox for the “Show ads on more search queries without adding keywords” option is NOT checked. You don’t want this. Heed the warnings from other others like SearchQuant and Dan
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