[beer + social networking = more sales]
Coors sees social networking as part of a strong marketing strategy: From the NY Times: “BEER has long been marketed as a sociable beverage, from a campaign for Budweiser that carried the theme “When gentlemen agree” to the Löwenbräu jingle that began, “Here’s to good friends.” Now, another beer brand, Coors Light, is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace. The initiatives are part of a campaign known as “Code blue,” cente
More: continued here