Contextual Advertising Misfires Hit Presidential Campaigns
Contextual advertising, which aims to deliver ads based on the content of a web page, is big business. And as part of their online marketing strategies, politicians have been buying up ads across the major contextual ad networks like Google AdSense and Yahoo Publisher Network. But much like the example of contextual advertising gone wrong a couple weeks ago, when an ad saying “put your feet up” ran side-by-side with an article about severed feet on CNN.com, politicians are getting themselves
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Tags: AdSense, Advertising, Business, Family Guy, Google, Google AdSense, Yahoo! Publisher Network