ESPN Bans Ad Networks – Will Search And News Aggregators Be Next?
Source: Flickr Well done ESPN! It says it won’t use advertising networks: From Media Week. “We’re heading down a path where it no longer suits our business needs to work with ad networks,” said Eric Johnson, executive vp, multimedia sales, ESPN Customer Marketing and Sales. Advertising networks are used by large publishers for excess inventory and that’s how they pitch themselves to the publishers. I know for a fact that the ad networks tell advertisers: We can undercut the ad rates of the large publisher
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