Kindle and Amazon.com’s Big Thinking
I admire Amazon.com, both as a long-time customer and as a student of business. Amazon.com pioneered much of what makes online retailing useful: one-click ordering, personalized recommendations, and user reviews, to name a few standouts. Beyond that, Amazon.com long ago transcended the category online retailer by providing a platform where other retailers can merchandise their wares alongside Amazon.com’s or via their own Amazon.com-hosted stores. In addition, Amazon.com created the first larg
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